Shaping the Future of Neuroscience: A Case Study in Altmetrics

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Profile

Neuroscience-focused, biopharmaceutical company dedicated to discovering, developing, and delivering life-changing treatments for people with challenging and under-addressed neurological, endocrine, and psychiatric disorders.

For nearly three decades, the company has specialized in FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis, uterine fibroids, and clinical programs in multiple therapeutic areas.

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Objectives

Most pharmaceutical companies, including this example, traditionally relied upon bibliometrics like Journal Impact Factor, H-index, and citation analysis to make key choices about publication planning and inform research strategies.

As the company grew and the healthcare landscape changed, they recognized a need to enhance their strategic planning through a better understanding of their online influence in specific therapeutic areas and their position in the wider healthcare community.

Altmetric offered a custom solution that would deliver the powerful insights needed, allowing them to measure influence in real-time as well as over longer periods.

Our solution helped them to address the following objectives:

• The need to enhance their strategic planning by obtaining a better understanding of their influence in specific therapeutic areas and their position in the wider healthcare community.
• Greater qualitative insight into their publications to show the impact of their contribution
• Plan a cohesive strategy for conferences and publications about TD, strategically selecting the right journals and engaging the most influential individuals to extend their reach and allow them to educate in the digital sphere.

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Global influencing: how altmetrics helped shape tardive dyskinesia research

Alternative metrics (Altmetrics) played a crucial role in shaping research in the targeted area of therapeutics. By providing real-time insights and qualitative data on publication impact, Altmetric illuminated the company’s global reach and positioning. This enabled the company to optimize their strategies effectively and secure funding for future research initiatives.

By offering access to insights and attitudes surrounding their publications, Altmetric demonstrated the breadth of the research impact and showed how their circle of influence grew as the business matured.

The article-level subject classifications allowed benchmarking against competitors and helped them understand how and when others communicated. It also helped them understand more about their competitor’s successes and struggles.

The information provided in the Altmetric report facilitated the creation of visualizations to demonstrate impact and audience insight, helping them secure budgets for future research. Altmetric enabled an easier route to a cohesive strategy for conferences and publications about TD, strategically selecting the right journals and engaging the most influential individuals to extend reach and allow education in the digital sphere.

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Staying one step ahead

The benefits of a wider range of metrics are clear. Real-time data informs medical strategy, enabling a better understanding of influence, audience engagement, and stakeholder interactions. Altmetric provides a high-level view of the playing field, allowing quick adaptation and action. Cutting through to the truth, Altmetric empowers efficient decision-making.

For more information on how Altmetric can help you prove impact, showcase success, and the influence of your work, get in touch for a demo.

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