Pharmaceutical Archives - Altmetric

How to use NextGen metrics in your journal selection strategy

Arantxa — Thu, 04 Apr 2024 13:38:24 +0000

Are you currently looking for the best ways to get your research in front of potential Key Opinion Leaders (KOLs) and improve key stakeholder engagement?

Watch our on demand webinar for insight into using next-generation metrics to bolster your journal selection strategy. During this session, we highlighted:

The current state of journal selection metrics
Next generation metrics and the data behind them
Application of NextGen metrics to journal selection

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How to use social metrics and sentiment analysis to measure your share of voice

Arantxa — Thu, 04 Apr 2024 12:31:03 +0000

Are you looking for new ways to track your publication reach and impact? Or are you interested in the best way to identify who the most influential voices in your field are?

Watch to gain insight into the use of social metrics to discover key information. We’ll investigate how to:

Identify Digital Opinion Leaders (DOLs) in your field
Improve your publication and communication strategy
Get the general sentiment of your publications

The post How to use social metrics and sentiment analysis to measure your share of voice appeared first on Altmetric.

Impact to insight: exploring research through multiple lenses with NextGen Metrics

Arantxa — Thu, 04 Apr 2024 12:10:56 +0000

Ideas of what constitutes a journal’s – or a publication’s – impact have come a long way in the last few years. Far from there being “one number to answer all needs”, we’re in danger of being swamped by numbers as we consider whether we’re engaging with the right audience, whether our Open Access choices are working, or how our research is being received.

The mission of those of us who work in research communication is to support the transmission of medical findings to the right people, and to support them in their decision making. In this regard, our task hasn’t changed in 300 years, since Thomas Sprat (1702) warned against the anti-scientific “false oracles” and those who argued that scientific innovation “unsettled the minds of men”. Our brave new world – of cloud computing, artificial intelligence and big data – offers us more solutions than ever before to ensure the successful communication of research.

In this webinar, Carlos Areia and Mike Taylor from Digital Science will talk about what it is to communicate research, and how new approaches will support our mission across the next decade.

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Planning for Impact: Evidence-based decision making for pharmaceutical publication leaders

Arantxa — Thu, 04 Apr 2024 11:58:16 +0000

How does the modern publication planner integrate data into their workflow?

With the growth of omnichannel communications, the importance of X (formerly Twitter) and other platforms to communicate your data, the rate at which preprints and Open Access have altered the journal landscape, the job of publication planning has never been so complex.

In this engaging webinar, we’ll take you through impact data, from X (formerly Twitter) to Citations, from Blog to Clinical Guideline and support you to gain a fuller understanding of this increasingly complex world.

We’ll show you:

How your portfolio can be sliced-and-diced to understand what works where
That different journals connect with HCPs at different rates
How impact develops over time, and how it tracks new engagement
That what your HCPs are saying online can be interpreted in near-real time and translated to

And ultimately, how your publications are reaching their ultimate goal of influencing clinical guidelines.

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