Describes the mission statement of the organization.
Describes the mission statement of the organization.
This metric is intended to capture the organization’s mission statement, which expresses its reason for existence or core purpose. Mission statements establish the long-term direction and goals that guide an organization's daily operations, providing a foundation for an organization's activities, communications, organizational structure, and culture.
Internally, mission statements are often used to inspire employees, board members, and volunteers; guide leaders' decision-making; support the organization's theory of change (see Theory of Change [OD6350]); and help set goals (see Social and Environmental Targets [OD4091]). Externally, mission statements are often used to generate external support and communicate goals and aspirations to stakeholders.
Organizations can refer to the SPI4 (http://cerise-spi4.squarespace.com/), specifically Essential Practice 1a1, for additional indicators related to well-crafted mission statements. SPI4 is a social audit tool, developed for financial service providers, which can apply to any organization with both social and financial objectives.
Metrics identified as "cross-category" are those that are relevant to any IRIS+ Impact Category or Impact Theme (i.e., these metrics are not specific to any particular industry/category or theme).